Innovations in distribution strategy

Assignment Help Marketing Management
Reference no: EM13534194

Innovations in Distribution Strategy

This readings feature a discussion of logistics, including a case study of the future of same-day delivery. This case illustrates how companies can find competitive advantages through becoming better at logistics. Home delivery, as a service logistic, has been popular in the United States since the end of World War II and the advent of suburban growth. More recently, the service has once again been increasing in popularity for many reasons that may vary from target market to target market. For example, when Tom Monahan created Domino's Pizza, the market for pizzas on college campuses was very high. Therefore, when Monahan started his Domino's business, he decided to offer free home delivery guaranteed within 30 minutes.

More recently, Amazon and other online retailers have begun experimenting with same-day delivery. This brief case (two pages) considers the question of whether same-day delivery is going to expand or disappear in the future.

For this lesson, read the Chopra case study article and review the readings on logistics.

Post your answers to the following questions, making sure your response is cohesive and well-reasoned:

1. What are the characteristics of businesses that can succeed with same-day delivery?
2. What are the potential trade-offs when companies consider this type of service to offer to their customers?
3. What factors related to innovation would increase the likelihood of success and why? In formulating your response, consider the following along with any other factors that you think are important:
Does home delivery reduce any costs?
Is the location of warehousing facilities important?
Can multiple customer orders be bundled together (urban versus rural market)?
Is the inventory mix important (e.g., simple or complex)?
Are there transportation or technology advances available?

Reference no: EM13534194

Questions Cloud

How long did it take to go around the moon once : During an Apollo lunar landing mission, the command module continued to orbit the Moon at an altitude of about 111 km. How long did it take to go around the Moon once
Calculate what is the mass of this canister : An astronaut in space cannot use a scale or balance to weigh objects because there is no gravity. what is the mass of this canister
Define in what region of the electromagnetic spectrum appear : What is the wavelength (in meters) of photons with the following energies? In what region of the electromagnetic spectrum does each appear
What magnitude of force acts on the passenger : A car traveling at 55 km/h hits a bridge abutment. What magnitude of force (assumed constant) acts on the passenger's upper torso, which has a mass of 39 kg
Innovations in distribution strategy : Innovations in Distribution Strategy
State the molar mass of the gas : At a temperature of 27oC and a pressure of 1.50atm, 435mL of a gas was found to have a mass of 0.835g. Find the molar mass of the gas.
Develop a transportation improvement plan : Develop a Transportation Improvement Plan
Determine the change in volume that occurs : A sample containing 0.35mol argon gas at a temperature of 13oC and a pressure of 568torr is heated to 52oC and a pressure of 897torr. Find the change in volume that occurs.
Calculate what are the velocities of the two people : A 65.0-kg person throws a 0.0410-kg snowball forward with a ground speed of 26.0 m/s. What are the velocities of the two people after the snowball is exchanged

Reviews

Write a Review

Marketing Management Questions & Answers

  What aims to balance long term with short term concerns

1 an organization that has a low relative market share position and competes in a slow-growth industry is referred to

  Describe how the programs work and if they play a part in

consider differentiate sales promotion activities from two loyalty programs you enjoy a shoppers card a buy 10 get one

  Australian dairy farmers

Executive Summary with key findings and recommendations? 2. Clear and concise description of the market in which the organization operates?

  Describe developing marketing strategy for a new product

Describe Developing Marketing Strategy for a New Product and Include a description of the target market and positioning

  Case study titled revitalizing a brand located in the

case study titled revitalizing a brand located in the online course shell. use the internet or strayer databases to

  Describe the key initiatives currently underway at ach

With the increasing use of digital payments and the decreasing use of cash payments, enhanced digital security and tracking of financial transactions have become significant aspects of many businesses.

  Analyze the current state of international tourism ways

you have recently been hired as the new director of the tourism bureau for myrtle beach sc. as part of your role you

  Your fast-food franchise has been cleared for business in

your fast-food franchise has been cleared for business in all 4 countries united arab emirates israel mexico and china.

  Report analyses the market situation of mitsubishi motors

Report analyses the market situation of Mitsubishi Motors in India

  What is the difference between applied research and basic

1q.what is business research? why should there be any question about the definition of research?2q.what is the

  E-commerce creates its own risks and therefore special

e-commerce creates its own risks and therefore special internal controls. 1 identify and explain one pitfall and one

  How does the approach to privacy differ in the united

how does the approach to privacy differ in the united states from europe?nbsp what are the implications for businesses

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd