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Question - The officers of Bradshaw Company are reviewing the profitability of the company's four products and the potential effect of several proposals for varying the product mix. An excerpt from the income statement and other data follow:
Particulars
Total
Product
P
Q
R
S
Sales
$ 62,600
$ 10,000
$ 18,000
$ 12,600
$ 22,000
Cost of goods sold
44,247
4,750
7,056
13,968
18,500
Gross profit
18,326
5,250
10,944
(1,368)
3,500
Operating expenses
12,012
1,990
2,976
2,826
4,220
Income before income taxes
6,314
3,260
7,968
(4,194)
(720)
Units sold
1,000
1,200
1,800
2,000
Sales price per unit
10.00
15.00
7.00
11.00
Per unit Variable cost of goods sold
2.50
3.00
6.50
6.00
Per unit Variable operating expenses per unit
1.17
1.25
1.00
1.20
1. What is the effect on the company's income if Product R is discontinued (increase/decrease in dollars)?
2. What is the effect on the company's income if the sales price of Product R is increased to $8 per unity with a decrease in the number o units sold to 1500 (increase/decrease in dollars)?
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