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Question: Need help with the two questions below.
Many national brands are supplying products to be sold by retailers under the retailer's own private label. For example, Purina, Borden, Heinz - have all admitted to supplying products (sometimes lower in quality) - to be sold under the retailers' own label. The practice has been criticized by many, as it might create confusion for consumers and reinforce the perception that all brands in a category are "the same".
What is your opinion on this matter? Should national brands manufacturers also supply private label brands? If so, should the quality be lower
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