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Purpose Developing and altering organizational charts is an important skill for strategists to possess.
This exercise can improve your skill in altering an organization's hierarchical structure in response to new strategies being formulated. Instructions Step
Turn to the McDonald's Cohesion Case (p. 29) and review the organizational chart. On a separate sheet of paper, answer the following questions:
1. What type of organizational chart is illustrated for McDonald's?
2. What improvements could you recommend for the McDonald's organizational chart? Give your reasoning for each suggestion.
3. What aspects of McDonald's chart do you especially like?
4. What type of organizational chart do you believe would best suit McDonald's? Why?
Strategic Marketing Implementation and Control
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