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Strategic business plan for harley-davidson

Assignment Help Strategic Management
Reference no: EM13741063 , Length: 3500 words

Prepare the final Strategic Business Plan to the Executive Board of Harley-Davidson. Ensure your strategic plan is thorough, succinct, and complete. Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Plan you are developing for H-D.

Your written report should include a title page, table of contents, executive summary, and each of the following sections in an 8- to 12-page report:

Part I: Global Economy & Factors Affecting Harley-Davidson

1. Identify H-D's Motivations & Risks
Motivations for Expansion
Risks in Expansion

2. Explain H-D's competitive advantage in Global Markets

3. Determine and explain entry strategies for global expansion

4. Recommend an Internet approach/strategy for H-D

How the Internet adds value
Internet Business Models
Competitive Strategies
Leverage E-Business Capabilities

Part II: Corporate Leadership

Develop the following: Current Direction Setting

1. Organizational Culture: In addition, evaluate the culture at Harley-Davidson (H-D) and define what attributes you think team members should possess in reaching the business goals set forth by the organization. If you were part of the management team at H-D, what motivational techniques would you implement to make these teams successful?

2. Organizational Design: As you have been completing the Strategic Business Plan, the management at Harley-Davidson has decided to take a team-oriented approach in various departments rather than the traditional, functional structure. Based on your knowledge of different types of teams and their focus, suggest what kinds of team strategies should be applied to each department. Be sure to explain your recommendations in detail.

3. Leadership Traits

4. Ethical Organization Characteristics
Identify elements
Identify missing elements

5. Learning Organization Characteristics
Identify elements
Identify missing elements

Part III: Strategic Plan Summary

Conclusions

Recommendations

Implementation
Discuss how you will implement your strategic plans, including how teams should be implemented in each department
Develop a brief roadmap for implementation
Identify the primary benchmarks to assess success or failure

Risks

Part IV: Self-Reflection Summary

Self-reflection is the key to good leadership and good management. Reflect on what you have learned in this class and on what you gained from your Bachelor of Science program. Based on your reflections, discuss the following:

Five or six key "lessons" learned from the textbook and the content that will help you in your career.

Consider what you have learned throughout this program. Discuss career opportunities that interest you in business.

Include what you have learned about yourself.

Reference no: EM13741063

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