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Segmentation Analysis: PMD Personal Microderm
Words Limit: 1800
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The PMD Personal Microderm is a product which has expanded the niche market of microdermabrasion by introducing the product at affordable price and by producing great results. Earlier Microdermabrasion was a niche market but PMD has expanded this market by selling it as a product for general skin improvement. The company has identified the target market and devised proper marketing mix so as to make this product a success. The company has implemented innovative marketing strategies by sampling focusing on its target customers. Through its patented spinning discs it has been able to position itself as a market leader in home based microdermabrasion tools.
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