Research jetblue and discuss its strategy using framework

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Reference no: EM134426

JetBlue is a discount airline in the United States that has been successful in a tough industry. Your assignment is to research JetBlue and discuss its strategy using the framework presented in Hambrick and Frederickson's article.

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• Be sure to identify each of the 5 major elements of strategy for JetBlue

• Show me that you understand strategy and specifically the framework; I'm asking you to use Analysis , Not description, Not summary, Not opinion

• Effective, concise expression of your thoughts

• You should have a heading for each of the 5 major elements of strategy and discuss the appropriate part of JetBlue's strategy under each heading

Reference no: EM134426

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