Solution-Make the advertisement worthwhile

Make the advertisement worthwhile

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Word-of-Mouth Book Sales. Consider a publisher who earns a profit of $2 per book sold. An advertisement that costs 340,000 would sell 120,000 books directly. To make the advertisement worthwhile, how many of the original buyers must each persuade just one other person to buy the book?

Reference no: EM131397318

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Make the advertisement worthwhile : Word-of-Mouth Book Sales. Consider a publisher who earns a profit of $2 per book sold. An advertisement that costs 340,000 would sell 120,000 books directly. To make the advertisement worthwhile, how many of the original buyers must each persuade j..

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Make the advertisement worthwhile

Reference no: EM131397318

Reference no: EM131397318

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