Identify the important attributes for your chosen product
Course:- English
Reference No.:- EM131393144

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> English

Using the same company you chose for your assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

Develop a Summary slide.

Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).

Identify a Perceptual map.

Explain the Map placement.

Identify your references.

Put your comment

Ask Question & Get Answers from Experts
Browse some more (English) Materials
What type of communication channel would you propose (and why) to advise the employee of the meeting and should the content of the communication be direct or indirect, and why
Provide a summary of the article. Identify the audience, purpose, and main idea of the article. Indicate how you determined the audience and purpose. Identify important supp
According to the CDC, "in the United States, the proportion of the population aged >65 years is projected to increase from 12.4% in 2000 to 19.6% in 2030," (CDC, 2003, para.
Find each of the following four articles by going to Advanced Search (under the Search box) within the Opposing Viewpoints database. Enter the article's Document Number (the n
Do you see any correlation to your personality profile with the results of this assessment? This paper should be no more than two pages total double spaced. If you tied in t
Personal Essay for University Application - Please provide a statement that addresses your reasons for transferring to the University of California San Diego and the objecti
Pick a topic (it will be nice to choose Respiratory-related topic or any health related topic). and do a Google search to find information on that topic from a popular source
What type of information do you need to support your thesis statement? Who is writing an effective conclusion? Which of the following is not an example of a transition word or