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How is buzz marketing related to consumer word-of-mouth? Identify 2 examples of buzz marketing campaigns. Give an example of how you have you ever participated in spreading word-of-mouth?
Explain Next Generation Marketing Feedback and Control and Net Generation uses all types of feedback and controls
Should a firm install an expensive safety device that will increase cost but that customers do not want
What is nay-saying, and how does it differ from yea saying? What should a researcher do if he or she suspects a respondent of being a nay-sayer?
Explain Creating a business and imagine that you own a small local clothing store along the jersey shore boardwalk and decide that you want to engage in e-commerce
Based on the marketing Mix how Michel et Augustin addressed the Distribution of their product? Explain in Details and Provide Examples.
Many large department stores and specialty stores are changing their salespeople's reward system from a traditional salary to a commission-based system. What problems can commission based systems cause? How can department managers avoid these prob..
in our discussions last class a few people had surprising reactions to some of the ethical theories. as mentioned there
What trends have affected malls and what do you see happening in the next ten years? Put yourself in the role of manager of a struggling local suburban regional shopping mall. What would you do to improve performance
Explain Marketing: 4 P's On and Offline This solution discusses the methods that the 4 P's of marketing differ in an online environment as compared to a brick-and-mortar location. Specific instance are included in the discussion.
What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors' marketing plans
Describe Conduct online research on monitoring employees and pick a side and agree or disagree with the article and elaborate on your point of view
According to our text (HBR, 2011), “Managers using the balanced scorecard do not have to rely on short-term financial measures as the sole indicators of the company’s performance. What are the four new management processes? How can these processes be..
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