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According to our text (HBR, 2011), “Managers using the balanced scorecard do not have to rely on short-term financial measures as the sole indicators of the company’s performance. The scorecard lets them introduce four new management processes that, separately and in combination, contribute to linking long-term strategic objectives with short-term actions” (p. 168).
1. What are the four new management processes?
2. How can these processes be adopted at your organization to improve performance measurement?
Reference:
Business Review Press, Harvard. ( © 2011). Hbr’s 10 must reads on strategy.
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