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Explain Marketing Development Planning
Please help me so I can complete the following:
1. Undertake an evaluation of the macro, micro, and internal environment, assessing your findings with a SWOT analysis.
2. Develop marketing objective from the results of this analysis and in line with your corporate goals.
3. Develop a range of options to meet these objectives, reviewing their relative feasibility.
4. Prepare a strategic marketing plan.
5. Explain the method to be used to implement and control the plan.
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Julia wants her firm's gourmet snacks to be the leading brand in the U.S. market. When adopting a market share pricing strategy, she knows from studying other consumer brands that:
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