Reference no: EM1324638
Explain Intro to Marketing
Short answer:
1. List and describe in detail, the elements of the marketing mix (4Pâ??s) for a McDonaldâ??s restaurant
2. Describe the functions (responsibilities, roles, etc., ) that a typical marketing manager should perform
3. List and describe what you consider to be the key elements of a marketing plan. Does a firm need to worry about developing a written plan?
4. List and describe in detail, each phase of the product life cycle for a personal computer in terms of the probable impact on its marketing mix.
5. Identify a few possible advantages and disadvantages of entering international markets
6. Demonstrate the impact of e-commerce on the marketing functions.
7. Describe how you might use the new product development process if you were thinking about offering some kind of summer service to residents in a beach resort town
8. Discuss how an understanding of the adoption process (adoption curve) would help you develop a promotional blend for a new consumer electronic product
9. Demonstrate how you would use the consultative selling process to sell a new car.
10. Distinguish between one price and flexible price policies. Which one is most appropriate for a hardware store? Why?
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Human memory systems
: Identify the three major systems: sensory memory, short memory, and long term memory that comprise human memory with an explanation of the difference in temporal characteristics.
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Explain security issues in e-commerce
: Explain Security Issues in e-commerce and Prepare a list of important security issues in ecommerce and prioritize them
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Outline for a business ethics program
: Develop an appropriate standards and procedures section, such as a code of ethics. Develop a section that has a plan for an appropriate ethics training program. Develop a section that discusses systems to monitor, audit, and report misconduct.
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Memory short essay answer
: One kind of sensory memory is iconic memory. Can you think of a time when you utilizediconic memory? Support your view with an illustration.
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Explain intro to marketing
: Explain Intro to Marketing and describe how you might use the new product development process if you were thinking about offering some kind of summer service to residents in a beach resort town
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Ethics-morals and common business practices
: Describe difference between ethics, morals, and common business practices and how it relates to running a company and securing its infrastructure.
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Attention and consciousness
: Describe how theories of attention apply to the situation, and point out the social and /or cultural factors that might influence attention in both this situation and others.
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Leaving memo on ethics in preparation for sabbatical
: Suppose that you're a CEO of an organization, which has offered you the chance to take a six month sabbatical, all expenses paid. You will not be able to communicate with anyone at your workplace while you are away-not by letter, phone, fax, e-mai..
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Explain the managers of your company
: Explain The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace
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