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The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department's responsibility related to these issues.
Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing.
summarizing and reflectionin this final unit you will summarize your final project submitted in unit 8 in a microsoft
Singapore Airlines Ad Questions Answer all of the following questions in a 2-3 page paper as they relate to the impact of the ad on consumers from different cultures. Explain how the imagery could insult or upset consumers in other cultures and why
1. provide a description of the company that you work for. as part of your description include a discussion of the type
Explain the major functions of a marketing information system
What value are you creating with this product and which of Michael Porter's basic strategies, covered in this week's lectures, will you use to market this product?
Please provide a 1-page reflection paper on why you feel integrity is an important value for a manager to have
An analysis of the various customer segments for Harley Davidson and A comment on what you perceive their Value Proposition is for each segment
The cultural aspects of doing business in a specific foreign country. Identify and discuss business management issues pertaining to business culture, business social situations, and business customs
Explain Online Activity Tasks and Internet governance and its relationship to e-business and explore the section covering Governance on Professor Rappa's e-business
Explain Dimensions of Strategic Entrepreneurship and How can such efforts be effectively and efficiently accomplished
Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan
Explain What IT recommendations would you make for FBI Corporation and Texas with four satellite offices located throughout the southwestern United States
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