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The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department's responsibility related to these issues.
Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing.
What do you know about marketing plans? Identify an element of the marketing strategy, Provide an example of how that element is translated into an action item in the marketing plan.
How has the Internet affected price considerations? Analyze several different industries, such as airlines, sales, hotel reservations, and book sales and
scenario you are currently employed by a national auto parts retail chain. you started out as a customer service
Choose the product or service you would like to introduce to marketplace. It may be from the existing company or a new concept.
what are the stages of negotiation? what are the three most important steps in the negotiation planning process and
You have developed a new line of high-end organic balsamic vinegars. Determine your pricing objectives and develop your pricing strategy. Support your decisions
The primary purpose of branding is: A producer might use a "pulling policy" rather than a "pushing policy" if
Explain how the negative effects of sex and violence on children have increased in media technology. Provide examples and citeat least one contemporary news article
Apply concepts of market targeting and positioning, Appreciate how businesses can promote products on limited budget
Explain the law of diminishing returns in your own words. Give two examples that illustrate the principle
Explain Clark and Shiffer LLP perform e-commerce consulting and activity-based costing ABC is said to result in improved costing accuracy when compared with traditional costing procedures
Explain Marketing Mix- apply the four elements to Toyota Scion and Subway Sandwiches and how does each of the parts of the marketing mix impact marketing strategy and tactics
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