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1. What are the differences between cost-based and value-based pricing?
2. Pricing is based on customer perceptions of value and costs in addition to other internal factors. Discuss these other internal factors and how they might affect the pricing of a new Sony MP# player.Explain why elasticity of demand is such an important concept to marketers who sell a "commodity product."
3. Why is product bundling pricing effective?
4. You are an owner of a small independent chain of coffee houses competing head-to-head with Starbucks. The retail price your customers pay for coffee is exactly the same as at Starbucks. The wholesale price you pay for roasted coffee beans has increased by 25%. You understand that you cannot absorb this increase and that it must be passed on to your customers. However, you are concerned about the consequences of an open price increase. Discuss three alternative price-increase strategies that address your concerns.
The evaluation will focus on three dimensions: the strength and coherence of the logic within the argument.
Explain why these recommendations for FMC Green River can or cannot be effective at other companies.
Multiple choice question of market research.
Write a brief statement of your stance on the topic selected, explaining why you hold those views and Researched the opposing views and discussed the points of agreement between the two views.
Does your organization use off-site training facilities and do believe it is more effective that on site training?
What would you do? If you were the buyer of the ring as well as had given it to your finance as a gift as well as then were informed of the circumstances what would you do
Compare and contrast the difference between innovation and entrepreneurship. Describe the challenges managers face with managing uncertainty and risk.
What is the purpose of this measurement and evaluation and is it required for certification?
Explain What is meant by "at will employment" in healthcare and Why is this an important provision both for the employer and the employee?
Discuss the difference of balance sheet and income statement.
Why do you characterize them as visionary and Analyze the added value of this visionary leader brings to the organization based upon your research.
Give examples of firms that did not understand their external environment and what were the implications of the firm's failure to understand that environment?
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