E-marketing plan the e-marketing planning process

Assignment Help Marketing Management
Reference no: EM131250486

Web Assignment

E-Marketing Plan The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for a new entrepreneurial venture.

The creation of an e-marketing plan can be viewed on page 62 of your textbook.

During this course, you will use the Online Library to compile a portion of this plan including company background (Unit II), situation analysis and e-marketing strategy planning (Unit IV), and objectives and e-marketing strategies (Unit VI).

Additionally, you will compile a PowerPoint presentation of your e-marketing plan (Unit VIII). For the Unit VI Web Assignment, you are asked to compile objectives as well as the e-marketing strategies (refer to pages 65-67 in your textbook). This includes a detailed look at product, pricing, distribution, and marketing communication strategies with respect to the use of theInternet.

Your paper should be a minimum of THREE pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines.

Course Textbook Strauss, J., & Frost, R. (2014). E-marketing (7th ed.). New York, NY: Routledge.

Reference no: EM131250486

Questions Cloud

How well has offshoring been received or accepted and why : What is offshoring? How were the stakeholders affected? What initiated the change? How well has it been received or accepted, and why?
How are sports becoming more global : 1. Why are we spending so much time, effort, and money on globalization of sport? 2. How are sports becoming more global? What are sport leaders doing to globalize? 3. What are the benefits and drawbacks of globalization?
Descriptions of key digital measurement concepts : Best practices for collecting actionable data. Descriptions of key digital measurement concepts, terminology and analysis techniques. Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance.
Discuss chaos in health care systems today : Discuss chaos in health care systems today. In addition, discuss the role of insurance and billing, HMOs, varying drug costs across borders, availability of doctors and nurses, and hospital management complexities.
E-marketing plan the e-marketing planning process : E-Marketing Plan The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that..
Analyzes the documentary robert reich : This assignment analyzes the documentary Robert Reich: Inequality for All.  Similar to Libby Copeland's "Shooting from the Hip, with a Smile to Boot," take apart this documentary and explore why it works or doesn't work
What is the unions duty of fair representation : What is the union's Duty of Fair Representation? What does this mean in the context of grievances in the workplace? What is bad faith? How is it different?
Develop a meeting agenda for an upcoming meeting : Of the roles listed on pages 211-213, which role or roles do you typically assume in groups, teams, and meetings? Identify two task and two social roles you usually do not assume. Why don't you assume these roles?
Class is project managemnent : How does earned value give a clearer picture of the project schedule and cost status than a simple plan versus actual system?

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain technology leadership vs technology followership

Explain Technology leadership vs technology followership and Is there a one-to-one correlation between the effects of one on the other

  Explian business environment and marketing research

Assignment: Business Environment and Marketing Research, This assignment represents Section 2 of the Marketing Plan. Use the Marketing Planguide to identify the sections of the Marketing Plan and the marketing elements contained therein

  Organizational readiness for change

A manager needs to prepare for change from various angles. In this assignment, you will demonstrate your understanding about change preparedness by creating a report about the role of a manager/leader within the change process and how you would de..

  Create implementation strategy for hypothetical company

Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy

  Each business needs to remain profitable in order to

1. each business needs to remain profitable in order to continue operations but the pursuit of profit should never stop

  Is a high unit contribution preferable for profitability

Define unit contribution in your own words. Is a high or low unit contribution preferable for profitability? Justify your answer. How do increases in the retail and wholesale margins (again, with a fixed retail price) affect the unit contribution..

  Evaluate the technology trends available to help

Your detailed promotional strategy to support theintroduction(Advertising, sales promotion, sales force, direct marketing, P/Retc) Include your promotional budget, Evaluate the technology trends available to help youmarket the product.

  Describe case analysis of research articles

Describe Case Analysis of Research Articles and What happens when two organizations with different cultures merge

  Develop a list of privacy protection features

Develop a list of privacy protection features that should be present if a website is serious about protecting privacy

  What is disintermediation

1. What is disintermediation? Give an example. 2. What is an infomediary? Give an example. 3. How does the value of distribution channel functions change when they become Internet based?

  This is a new department that requires a good manager who

this is a new department that requires a good manager who has the following skills conceptual communication

  Read the coca cola marketing strategy document

Please Read the Coca Cola Marketing Strategy Document that we discuss in class and base on the strategies market on that Document answer the following: Read the attached article from the March 1, 2014 issue of the New York Times newspaper title..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd