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Assignment: Business Environment and Marketing Research
Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 2 of the Marketing Plan. Use the Marketing Planguide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 - Marketing Research & Target marketing (Module 2).
Section 2 - Market Research & Targeting (Module 2)
Market Research
Research Methods & Data MiningMarket Research Process
Consumer Behavior
B2C vs. B2BConsumer Decision Making ProcessFactors Affecting B2C and B2B consumer behavior
Market Segmentation
Market Segmentation ConceptsSegmentation ProcessSegmentation Strategies
Target Marketing.
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