E-marketing plan the e-marketing planning process

Assignment Help Marketing Management
Reference no: EM131250486

Web Assignment

E-Marketing Plan The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for a new entrepreneurial venture.

The creation of an e-marketing plan can be viewed on page 62 of your textbook.

During this course, you will use the Online Library to compile a portion of this plan including company background (Unit II), situation analysis and e-marketing strategy planning (Unit IV), and objectives and e-marketing strategies (Unit VI).

Additionally, you will compile a PowerPoint presentation of your e-marketing plan (Unit VIII). For the Unit VI Web Assignment, you are asked to compile objectives as well as the e-marketing strategies (refer to pages 65-67 in your textbook). This includes a detailed look at product, pricing, distribution, and marketing communication strategies with respect to the use of theInternet.

Your paper should be a minimum of THREE pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines.

Course Textbook Strauss, J., & Frost, R. (2014). E-marketing (7th ed.). New York, NY: Routledge.

Reference no: EM131250486

Questions Cloud

How well has offshoring been received or accepted and why : What is offshoring? How were the stakeholders affected? What initiated the change? How well has it been received or accepted, and why?
How are sports becoming more global : 1. Why are we spending so much time, effort, and money on globalization of sport? 2. How are sports becoming more global? What are sport leaders doing to globalize? 3. What are the benefits and drawbacks of globalization?
Descriptions of key digital measurement concepts : Best practices for collecting actionable data. Descriptions of key digital measurement concepts, terminology and analysis techniques. Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance.
Discuss chaos in health care systems today : Discuss chaos in health care systems today. In addition, discuss the role of insurance and billing, HMOs, varying drug costs across borders, availability of doctors and nurses, and hospital management complexities.
E-marketing plan the e-marketing planning process : E-Marketing Plan The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that..
Analyzes the documentary robert reich : This assignment analyzes the documentary Robert Reich: Inequality for All.  Similar to Libby Copeland's "Shooting from the Hip, with a Smile to Boot," take apart this documentary and explore why it works or doesn't work
What is the unions duty of fair representation : What is the union's Duty of Fair Representation? What does this mean in the context of grievances in the workplace? What is bad faith? How is it different?
Develop a meeting agenda for an upcoming meeting : Of the roles listed on pages 211-213, which role or roles do you typically assume in groups, teams, and meetings? Identify two task and two social roles you usually do not assume. Why don't you assume these roles?
Class is project managemnent : How does earned value give a clearer picture of the project schedule and cost status than a simple plan versus actual system?

Reviews

Write a Review

Marketing Management Questions & Answers

  Essay on comparing china and australia on socio-political

Essay on Comparing China and Australia on Socio-Political and Economic Aspects

  Describing digital marketing and direct marketing

Supposing we are creating a new burger for McDonald's made with a soy patty. I am asking for three paragraphs (500 words each) describing Digital Marketing, Direct marketing and a budget plan McDonald's should use to promote this new burger

  Demonstrate an understanding of the theory

Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.

  Suppose that youre an expert in the principles of business

management and leadership presentationimagine that youre an expert in the principles of business leadership. you have

  Explain e-commerce site and a brick and mortar store

If you have both an e-commerce site and a brick and mortar store, how should you coordinate

  Explain self-selected article review on e-business

Explain Self-Selected Article Review on E-Business and Respond to at least two of your fellow students' postings

  Which services can be successfully outsourced

Which services can be successfully outsourced? Why do we need to look at service triads? How does this apply to the context of service outsourcing?

  Pension worksheet for the pension plan

On January 1, 2014, Harrington Company has the following defined benefit pension plan balances. Projected benefit obligation $4,500,000 Fair value of plan assets 4,200,000

  Explain important information about the marketing mix

Explain Important information about The Marketing Mix: Promotion Strategies and Assume that you are the newly hired promotion manager for Burberry and that the VP of Marketing wants you to prepare a report

  Course of marketing management

In regards with course of Marketing Management, highly appreciate your help on below question

  Sha case study analysis

Review Tarmac's Business Case for Diversity and the Learning Resources

  Explain description of shaping the market offering

Explain description of Shaping the Market Offering and Start now by developing an outline for the following product

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd