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Please Read the Coca Cola Marketing Strategy Document that we discuss in class and base on the strategies market on that Document answer the following: Read the attached article from the March 1, 2014 issue of the New York Times newspaper titled, "For Coke, Challenge is Staying Relevant." Based on what you read in the first article, information from the New York Times article, and any other research you conduct on your own (with references provided at the end of Part 2), describe and explain your strategy for improving Coca-Cola's brand, sales and profits.
Write an essay about Is Market Research and Analysis a Must so as to Achieve Business Success? By Briana Castillo Valdes.
Assignment: Business Environment and Marketing Research, This assignment represents Section 2 of the Marketing Plan. Use the Marketing Planguide to identify the sections of the Marketing Plan and the marketing elements contained therein
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