Recommended Word Count: 3,000. General Guidelines - The work you submit must be in your own words. If you use a quote or an illustration from somewhere you must give the source. Include a list of references at the end of your document. You must give all your sources of information. Make sure your work is clearly presented and that you use readily understandable English. Wherever possible use a word processor and its “spell-checker”. Distinction Criteria - D1 Critically analyse the key elements of the marketing function and how they interrelate with other functional units within a selected hospitality organisation. D2 Design a strategic marketing plan that tactically applies the use of the 7Ps and includes measures for monitoring and evaluation to achieve overall marketing objectives.

Preparation guidelines of the Coursework Document - All coursework must be word processed. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch). Font size must be within the range of 10 point to 14 point including the headings and body text (preferred font size is 11). Standard and commonly used type face such as Arial should be used. All figures, graphs and tables must be numbered. Material taken from external sources must be properly refereed and cited within the text using Harvard standard. Do not use Wikipedia as a reference. Word limit must be strictly followed.

Submission - Initial submission of coursework to the tutors is compulsory in each unit of the course. Student must check their assignments on ICON VLE with plagiarism software Turnitin to make sure the similarity index for their assignment stays within the College approved level. A student can check the similarity index of their assignment three times in the Draft Assignment submission point located in the home page of the ICON VLE. All Final coursework must be submitted to the Final submission point into the unit (not to the Tutor). A student would be allowed to submit only once and that is the final submission. Any computer files generated such as program code (software), graphic files that form part of the coursework must be submitted as an attachment to the assignment with all documentation. Any portfolio for a unit must be submitted as a hardcopy to examination office. The student must attach a tutor’s comment in between the cover page and the answer in the case of Resubmission.

Extension and Late Submission - If you need an extension for a valid reason, you must request one using an Exceptional Extenuating Circumstances (EEC) form available from the College examination office and ICON VLE. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. Late submission will be accepted and marked according to the college procedure. It is noted that late submission may not be graded for Merit and Distinction. All Late coursework must be submitted to the Late submission point into the unit (not to the Tutor). A student would be allowed to submit only once and that is the final submission.