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1. Explain the differences between transactional and relationship marketing. How do these differences lead to increasing emphasis on logistical performance in supply chain management?
2. What, in your opinion, would be the major logistics challenges faced by Unilever in this initiative?
3. The framework for strategic choice suggests that consumer profitability and product profitability are the two most important criteria. If you were in the position of revamp¬ing a firm's customer relationship strategy, such as Unilever's Supply Chain 2010 Initia¬tive, what other criteria might you consider?
4. What is meant by value-added services? Why are these services considered essential in a customer success program?
The pros and cons of RFID in supply chain management
Do you agree with the article's conclusion that what is distinctive about the lean production concept is the importance it places on the establishment of just-in-time flow?
Describe at least one recommendation to improve supply chain performance and reasons why it might decrease costs while improving quality.
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The deliveries can be made using Less-than-Truck-load trucks, air express, private truck fleet, and UPS. What factors should be considered in selecting among these alternatives?
You have recently joined a chain of 5 pharmacies in suburban Adelaide
Supply Chain Managment and Please give a write-up addressing several of the following key areas of SCM:
How can co-operation and trust be fostered between partners in the supply chain? Please discuss in context of a industry.Backup your write up with real life situation from well know companies.
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Compare the supply chain practices of two or more different companies in the same industry or similar industries.Should one firm adopt another's superior practices, or are their situations sufficiently different that each is already optimised?Why?
Plots would be a nice way to graphically demonstrate, or you may submit a brief write-up explaining the correlation between the factors of fill rate and uncertainty on safety stock.
How would you advise an organization that was trying to implement lean without the appropriate business metrics to measure success?
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