Describe the organization-the industry-the product

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Step 1: Research organizations and select the one you will use for your Case Analysis throughout the course. Find an organization in a field or industry that interests you. The organization can be public, for profit or not for profit, a private company, or a company where you currently work. Research the organization's website and annual report, as well as other news and financial sites. Make sure you will be able to get data on the competitive environment in that industry, and some information on internal challenges. Select a robust organization, ideally with some challenges ahead.

Step 2: Evaluate the mission statement and recommend improvements. Identify and describe the organization, the industry, the product(s) or service(s), and the organizations vision and the mission. Analyze and evaluate the organizations mission statement, using the matrix of the nine components. Describe the organizations strong characteristics and the weaker ones, and the reasons for your opinion. Include other relevant information from the organizations website or written materials in your overall evaluation. Recommend improvements to the mission statement and write an improved version.

Reference no: EM132201667

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