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QUESTION 1
Compare and contrast "transaction marketing" and "relationship marketing" by using appropriate examples to illustrate your answer.
QUESTION 2
(a) What are the characteristics of Relationship Marketing?
(b) What are the key drivers of Relationship marketing?
QUESTION 3
(a) Define the concept of Public Relations
(b) What are the different stages in the PR planning and implementation Process?
(c) Explain a model of the "relationship life cycle" by using relevant example to support your answer
QUESTION 4
Explain the following concepts:
a) Media Relations
b) Customer Loyalty
c) Customer Relationship Management
d) Ethical Issues in Relationship Marketing
QUESTION 5
Define "Key Account Management" (KAM) and explain its relevance to RM theory and practice.
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The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
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