Reference no: EM131353300
Read the case study titled "Revitalizing a Brand", located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.
Write a four to six (4-6) page paper in which you:
Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
Assess the importance of benchmarking in Plaza Home Health Services' development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services.
Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Write single query that retrieves information for management
: If a customer has no rentals, or did not rent any movies multiple times, management does not want to see them in the list. Write a single query that retrieves this information for management.
|
Obtain the irr of the project
: Consider a project with the following cash flows -100, 230 and -134 at time 0, 1, and 2, respectively. Obtain the PI (profitability Index) of the project if the cost of capital is 10% 2. Consider a project with the following cash flows -100, 230, and..
|
What do you predict he will say about indian removal
: What do you already know about President Jackson s feelings about Indian Removal? What do you predict he will say in this speech?Why does Jackson think the United States was better in 1830 than in 1609? Why does Jackson think that the Cherokee will ..
|
Decision variables-constraints and objective function
: Its Christmas and your father gives you $1,000 to invest in stocks and loans. For each dollar invested in stocks yields $0.1 profit, and each dollar invested in a loan yields $0.15 profit. Determine how you can maximize the profit earned on your inve..
|
Compare branding and communication strategies
: Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
|
Derive a set of gibbs–appell equations of motion
: The bar is supported by a ball-and-socket joint A. The coefficient of sliding friction between end B of the bar and the wall is µ. Derive a set of Gibbs-Appell equations of motion.
|
Differentiate between normal and abnormal sediments
: List and describe different sediments that can be seen in urine and differentiate between normal and abnormal sediments.
|
What is the partition function
: What is the partition function?- Calculate the internal energy.- Calculate Cv.- Plot cv/R as a function of kT/? from kT/? = 0 to 1.
|
Hat is the cash flow effect from selling this machine
: Your firm is selling a 3-year old machine that has a 5-year class life. The machine originally cost $580,000 and required an investment in net working capital of $20,000 at the time of installation (recoverable when the machine is no longer in use). ..
|