Augment your findings and views with published material

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Reference no: EM13701974

As a business consultant, assess the performance of Starbucks for the past three years (2012-2014). Your analysis should include the following:

  1. Annual revenues.
  2. Stock price in 2012 and 2014.
  3. Number of new outlets for the period under consideration.
  4. The company's annual growth in employment.
  5. The company's recent key strategic initiatives (e.g., introduction of new products, entering new international markets, stock/bond issuance, key executive change).
  6. Strengths of the company.
  7. Weaknesses of the company.
  8. Major competitors.
  9. On the basis of your findings, and with the help of strategy evaluation criteria, is the company's business strategy viable? Explain your answer.
  10. Use tables, charts, and other tools to support your analysis.
  11. List then discusses your recommendations to the company.

Please note:

(a) Augment your findings and views with published material in such publications as books, journals, magazines, and company reports.

(b) At least five typed-written, double-spaced pages and ten references are needed.

(c) In addition, a single page of executive summary, a cover page, and table of contents are required. Dived your paper into sub-titles (e.g., introduction, strategic initiatives, etc.


Reference no: EM13701974

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