Advantages and disadvantages of client interaction in design
Course:- Project Management
Reference No.:- EM131275208

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1. What should be included in a report that summarizes the findings of a focus group?

2. Indicate the advantages and disadvantages of client interaction in the design and execution of a focus group study.

3. What is laddering? Discuss how it may be used in marketing research.

4. What is protocol analysis?

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