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The National Quality Research Center at the University of Michigan provides a quarterly measure of consumer opinions about products and services (The Wall Street Journal, February 18, 2003). A survey of 10 restaurants in the Fast Food/Pizza group showed a sample mean customer satisfaction index of 71. Past data indicate that the population standard deviation of the index has been relatively
stable with σ = 5
a. What assumption should the researcher be willing to make if a margin of error is desired?
b. Using 95% confidence, what is the margin of error?
c. What is the margin of error if 99% confidence is desired?
A consumer product firm finds that its brand of laundry detergent is losing market share, so it decides that it needs to "freshen" the product. One strategy is to maintain the curr
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