What is the Investment evaluation

Investment evaluation the primary purpose of measuring the cost of capital is its use as a financial standard evaluating investment projects. In NPV method, an investment project is accepted if it has a positive NPY.  Project's NPV is calculated by discounting its cash flows by cost of capital. In this sense, cost of capital is the discount rate used for evaluating desirability of an investment project. In IRR method, investment project is accepted if it has an internal rate of return greater than cost of capital. In this context, cost of capital is the minimum return on an investment project. It is also called the cut-off, or the target or the hurdle rate.