What is Rationale and behind profitability maximisation

Rationale & behind profitability maximisation, as a guide to financial decision making, is simple. Profit is a test of economic efficiency. It provides yardstick by which economic performance can be judged. Furthermore, it results in efficient allocation of resources, as resources tend to be directed to uses which in terms of profitability are the most desirable. Ultimately, it ensures maximum social welfare. Individual search for maximum profitability provides the famous "invisible hand" by which total economic welfare is maximised.