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QUESTION
(a) Communication flows up, down and across the chain of command. Explain the major differences between vertical and horizontal communication channels.
(b) Identify the communication directions relevant to the following channels:
• Instruction manuals
• Opinion surveys
• Performance evaluations
• Informal conversations
Give reasons for your answer in each of the above.
(c) The world of communication is being taken over by technological developments. Compare written and telephonic communication in terms of their media richness.
describe the all points of organization process.
QUESTION 5 Identify and describe carefully, with reference to the definition of learning organizations, the communicative competencies managers need to acquire in organizations
core concepts of marketing
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