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What are the various phases of consumer merchantile model and also differentiate between prepurchase interaction & post purchase interaction. There are three phase of consumer mercantile model as listed below:
1. prepurchase interaction 2. purchase consummation 3. postpurchase interaction Prepurchase Interaction
The prepurchase interaction for consumers consists of 3 activities: Product/service search and discovery, Comparison shopping and product selection, and Negotiation of terms.
Purchase Consummation
This model lists 3 activities in the purchase consummation phase:
Placement of order, Authorization of payment, and Receipt of product.
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