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Question:
(a) There are different types of advertising strategies adopted by Organizations in order to increase their sales force.
The strongest advertising strategies involve 2 main types of Advertising that are:
1. Resonance advertising 2. Affective advertising
Provide a definition for each type giving examples where appropriate.
(b) Give reasons why advertising campaigns can fail?
(c) State and briefly describe five factors affecting the consumer buying behavior that advertisers should consider when making an advertisement.
(d) A Marcom Plan is a written document that ensure that all materials developed by the organization present one voice across a vast number of products, regions, and customer interactions.
With respect to advertising,:
1. State two reasons for establishing a Marcom Plan.
2. State and briefly describe any three basic elements that should be included in the Plan.
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Hi, i need to motivate a sponsorship program to exco as part of my marketing assignment. I have no idea how to do this. Can you help?
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