State the meaning of research, Marketing Research

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State the meaning of  Research.

Introduction:

Research is an art of scientific investigation. Research covers search for and retrieval of information for a particular purpose. Research has many categories, from medical research to literary research. Essentially research is a search for truth with the help of some study, comparison, observation and experiments. It is search for knowledge with the help of systematic and objective method of finding solution to a problem.

 


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