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Question 1:
(a) Explain the Marketing Information System (MIS) with an illustrated diagram. (b) Show the importance of the MIS to marketing decision makers.
Question 2:
(a) What are the benefits and problems the seller may face in adopting eMarketing strategies?(b) As a Graphic Designer, advise the director of Pizza Italiano on how he can maximize on an eMarketing presence for better customer services.
Question 3:
The marketing mix framework plays a very important role in the strategic marketing decisions of a business. Being the marketing manager of Pizza Italiano, write a report for top management explaining the followings:
(a) Importance of marketing mix framework.
(b) Traditional 4Ps.
(c) Service marketing mix which looks at the additional 3Ps of marketing namely people, process and physical evidence.
Provide IT strategies of each primary and support activities of value chain
Basic Components of Circulation Control System The main component of a circulation control system is the transactions or loans database. This database contains a series of re
Question: (a) By making use of examples of your choice distinguish between Transaction Processing Systems and Management Information Systems. Why are these systems so popular i
QUESTION You have an e-procurement system, and you want to ensure that your transactions are stored in a reliable manner (a) Name the test that you would apply to your data
What are the different network perspectives in innovative research? Why do authors differ in how they define innovation networks? How can networks influence actions of its members?
Uses of Internet Access in Libraries Users of Internet Access in Libraries and a web site, may be in a position to offer some of the under mentioned services to their users:
decision making
pitfalls of management information system development
Q. Explain the different types of DSS? The term DSS refers to a class of systems, which support the process of decision making.DSS allows decision maker to retrieve data & test
Reuters Group -Providing Information and Decision Support on the Internet If information is power, then Reuters Group is one of the chief sources of that power. It is also one of t
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