Question:

a) When does using an ASP make sense for a large corporation that already has an IS organisation? Provide an example when an ASP might make sense for a start-up company?

b) Consider managers in an organisation decided to hand out PDAs to all sales people without making any other formal changes in organisational strategy or business strategy. What may be the outcome? What unintended consequences might occur?

c) Explain the IS strategy of a new entrant airline company using the matrix framework.