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QUESTION 1
The value chain is an important tool in strategic management. For instance, it can be used by a firm to improve its cost competitiveness. Discuss the options available to the firm to reduce cost while focusing on: (i) its own operations (ii) its suppliers and (iii) its distributors.
QUESTION 2
Discuss the various types of grand strategies that a firm can use to grow and boost sales. Support your answer with suitable examples
QUESTION 3
Pearce and Robinson propose four types of controls to evaluate and control strategies. Describe each of these types of controls
QUESTION 4
Write short notes on the following-
a) The Porter's five forces model
b) Role of the mission statement
c) Defensive strategies
U nrecognised to institutionalised The Communities of Practice have many varieties of relationships to with the organisations which range from completely the unrecognised to
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QUESTION (i) Explain the term Position Audit and discuss how it helps an organisation perform better planning (ii) The marketing manager of Juicy Drinks Ltd has invited you
Dichotomous Data: - Data that fall into only two categories are called dichotomous data. - Although these data ordinarily might be considered nominal level (e.g. pas
Private documentation/information centres: They belong mainly to private business enterprises, commercial firms, etc., and serve primarily the interests of their own instituti
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OBJECTIVES Library catalogue is an important tool in a library and cataloguing is one of the most important activities of a library. In this Unit, you are introduced to a few
Response Rate This is the percentage of responses generated through a direct marketing campaign.
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