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Problems of profit based measures
- Absolute profit measures ignore the amount of investment in the division e.g. does not look at profit relative to capital employed.
- So many different measures of profitability and profit terminology.
- Practical and political problems when addressing 'uncontrollable' expenditure.
Goold and Campbell identified three 'styles of strategic management', looking at ways in which control can be divided between senior management and individual business units.
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Finding trends and connections in data to inform competitive strategy
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