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Problems of profit based measures
- Absolute profit measures ignore the amount of investment in the division e.g. does not look at profit relative to capital employed.
- So many different measures of profitability and profit terminology.
- Practical and political problems when addressing 'uncontrollable' expenditure.
How has McLaren overcome the market entry barriers that are present in the mass car market?
Product flows, information flows, service flows participants' roles
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