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Problems of profit based measures
- Absolute profit measures ignore the amount of investment in the division e.g. does not look at profit relative to capital employed.
- So many different measures of profitability and profit terminology.
- Practical and political problems when addressing 'uncontrollable' expenditure.
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Protecting and strengthening the organization's position in its present markets by its current products
Q. Problems of pursuing only profit objectives? - Conflict with other stakeholder goals for example customers will want a better service and not want to pay anymore, a better s
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