Importance of external factors affecting the organization, Strategic Management

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Choose a real life company.  This could be an organization from any industry.  No two students should select the similar company.  It could be the organization you are working in or a past organization or an organization where you have access to managers, as the task need interaction with a real-life company.  

Suppose you are a Senior Manager in the organization has done 3 years tenure in the company.  You are a member in the Strategic planning workshop and are being interviewed by North Star Facilitators.     At the beginning of your assignment, do share the organization's primary line of business, number of employees, business turnover, area of operation and the environment (geographical/political/economic etc) in which the organization operates.   

a)    Describe the importance of external factors affecting the organization.

b)    Examine the needs and expectation of stakeholders of the organization.

c)    Examine the main changes taking place in the external environment that will  affect the strategy of the company.


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