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Problem:
You have just been nominated at the head of an IT firm and your first assignment is to prepare a strategic plan for the company.
a) Give a brief overview of your organization including an analysis of the environment in which it operates.
b) Develop a vision, a mission statement and identify a set of objectives for your company.
c) Propose strategies to effectively meet the above objectives, giving reasons for your choice, where necessary?
Marketing Strategy for Services This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following : o Describe the target
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.” Differentiate between corporate mission and strategic vision by taking corporate illustrations
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? A) By including a lower cost structure ? B) By cross-subsidizing one business from another ? C) By including "deeper pockets" to fund short to medium term losses
Most executives are related with business planning. A business plan is typically written every year and includes things like a marketing plan, cash flow projections, a mission stat
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