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The news release is the ‘granddaddy' of public relations writing vehicles.
(a) As a PR student, show the main points you would consider when attempting to write an effective news release.
(b) Prepare a news release announcing the launch of a new telephone network. Your release should be set out in the correct format. You should also show what other information you might include in the pack that would be given to the journalists at the launch of the new network.
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