Potato chip industry in the northwest, Macroeconomics

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In 2007, the potato chip industry in the Northwest was competitively structured and in long-run competitive equilibrium; firms were earning a normal rate of return and were competing in a monopolistically competitive market structure. In 2008, two smart lawyers quietly bought up all the firms and began operations as a monopoly called "Wonks." To operate efficiently, Wonka hired a management consulting firm, which estimated a different long-run competitive equilibrium.


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