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Organizational Culture
The concept of organizational culture is fairly recent. It became a topic of significant concern in the United States during the early 1980s, primarily due to an interest in learning why U.S. corporations were not performing as well as their counterparts in Japan. Observers and researchers thought that the national culture and corporate culture could explain differences in performance, leaders now understand that when a company's culture fits the needs of its external environment and company strategy, employees can create an organization that is tough to beat.
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marketing securities are drivers of growing nations
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