Non response error, Marketing Research

Assignment Help:

Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information. Thus non response error occurs when respondents refuse to cooperate with the interviewer by not answering his questions. This error also occurs when respondents ae away from home when the interviewer calls on them. In case of mail survey particularly the extent of non response is usually high.


Related Discussions:- Non response error

Parker pens, Mention the importance of brand personality to the brands and ...

Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen

Steps in the marketing process, Q. Steps in the marketing process? Ther...

Q. Steps in the marketing process? There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is

General conditions in export contracts, GENERAL CONDITIONS IN EXPORT CONTRA...

GENERAL CONDITIONS IN EXPORT CONTRACTS : Export contract refers to the subject matter of the contract. In addition, the contracts also mention the rights of the party concerned ag

Examine the role and importance of marketing research, Question 1: "Mar...

Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process

Write a brief note on report presentation, Write a brief note on report pre...

Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e

Brand promotion, Brands and businesses in just about every industry are in ...

Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been f

Realisation of export proceeds, Realisation of Export Proceeds: If an expo...

Realisation of Export Proceeds: If an exporter does not realise the export proceeds within the time specified by the Reserve Bank of India, he shall be liable to action in accorda

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd