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Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information. Thus non response error occurs when respondents refuse to cooperate with the interviewer by not answering his questions. This error also occurs when respondents ae away from home when the interviewer calls on them. In case of mail survey particularly the extent of non response is usually high.
for luxury cars
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
Q. Steps in the marketing process? There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is
GENERAL CONDITIONS IN EXPORT CONTRACTS : Export contract refers to the subject matter of the contract. In addition, the contracts also mention the rights of the party concerned ag
Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process
Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e
Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been f
Realisation of Export Proceeds: If an exporter does not realise the export proceeds within the time specified by the Reserve Bank of India, he shall be liable to action in accorda
concept of tergeting
Consumer mind black box. Explain.
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