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Modes of Mass Media
Some of the significant representatives of mass media are:
• Print media - initially newspapers and popular magazines; • Radio broadcasting; • Television, and audio-visuals; • Public relations; • Advertising and Advertisements.
We shall examine these with reference to their functions, products, experts and specialists included, and media technology used. The main purpose of this exercise is to identify the reference value of mass media for reference services.
Whats are benefits of centralized cataloging?.
Choice of Heading In cataloguing, a heading is a name (in an author catalogue) or a term (in a subject catalogue) appearing at the head of an entry and may consist of one or
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Assimilation of Buddhism Qingtan or ching-t'an (pure conversation) Often entailed monks: many of them quickly learned Chinese. Gathered in parlors and talked about phi
describe in detail the cosmopolitan principle, which Rorty defends, that the list of rights that a society should uphold depends on what is needed for that society to make progress
Functions of a Subject Authority File The functions of a subject authority file are discussed below: Cataloguing: The subject authority file serves as the source of ind
Entry Vocabulary and Index Vocabulary Terms linked by equivalence relationships are rather different from those in the other two groups (hierarchical and associative relation
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