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Modes of Mass Media
Some of the significant representatives of mass media are:
• Print media - initially newspapers and popular magazines; • Radio broadcasting; • Television, and audio-visuals; • Public relations; • Advertising and Advertisements.
We shall examine these with reference to their functions, products, experts and specialists included, and media technology used. The main purpose of this exercise is to identify the reference value of mass media for reference services.
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What is the citation for Bernice Bleedorn''s quotation at the end of the article, please?
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Treatment Readability, objectivity and style are the three important criteria of topics in encyclopaedias. Readability: The topics covered by the encyclopaedia should be
outer forms of cataloguing
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