Measures of a web site''s performance, Business Management

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QUESTION

(a) Briefly describe three sticky features that Web sites use to attract and keep visitors.

(b) Provide a detailed discussion on cookies, by giving two advantages and two disadvantages.

(d) Distinguish between Pay-per-click, Pay-per-lead, Pay-per-sale and CPM (cost-per-thousand) models.

(e) Explain the differences between centralized and decentralized Web server architectures. Describe the characteristics of Web site that could successfully use a centralized architecture.

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