Mass Media

As we are all aware, the various communication media for the masses; that is, broadcasting and telecasting or a combination of the two are more effective than any printed document. The situation presently is extremely different and we have to contend with and consider the impact of these emerging new media on our society. Their value and benefits to the individuals cannot be denied and the technology in this area is advancing all the time. Almost each and every household today has the cable television being operated by various companies. They not only give non-stop entertainment to people but also give information and instruction in many new and novel ways. For example, the news prepared by the cable companies are more analytical, critical and thorough and of local nature. Besides being private operators they do not have to face the hindrances of the bureaucracy.

In future, the mass media channels of communication will have a bigger and better role to play in providing information to the masses.