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Marketing Strategy for Services
o Describe the target market(s) for the product/service.
o Explain the variables/considerations used to determine to which segment to market the product/service.
o Discuss how the company will evaluate service quality to ensure that perceived and actual quality are the same.
o Discuss how the company will address gaps related to the perception of quality.
You are Pam, Vice President of Marketing for Superior Products, Inc. You joined the company two months ago, replacing an individual who hadbeen the VP of Marketing for the comp
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does this concept fit in under the evaluation of strategic options
Tasks: With your chosen scenario: o Briefly describe the initial structure - set baseline o Create a strategic project plan with: A strategic project analysis
Choose a real life company. This could be an organization from any industry. No two students should select the similar company. It could be the organization you are working in o
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