Marketing Strategy for Services

• This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following:

o   Describe the target market(s) for the product/service.

o   Explain the variables/considerations used to determine to which segment to market the product/service.

o   Discuss how the company will evaluate service quality to ensure that perceived and actual quality are the same.

o   Discuss how the company will address gaps related to the perception of quality.

• Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.