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Marketing Strategy for Services
o Describe the target market(s) for the product/service.
o Explain the variables/considerations used to determine to which segment to market the product/service.
o Discuss how the company will evaluate service quality to ensure that perceived and actual quality are the same.
o Discuss how the company will address gaps related to the perception of quality.
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Q. Explain Two-part tariff system? With a two-part tariff system the buyer is charged: A transfer price equal to the seller's variable (marginal) cost for each unit sold
advantages of outbound logistics management
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