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Problem 1
Explain how the magic bullet theory two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience.
Problem 2
Explain the effects of mass media on public opinion by referring to the agenda setting theory and spiral of silence theory.
Problem 3
Illustrate the early perspectives on media and society
a) The power of mass media b) The potential benefits of mass communication. c) Communication and social change
Problem 4
Describe why it is believed that the mass media are patriarchal societies.
Problem 5
Explain the approximate sequence of development of the present day set of mass media starting from the print media to the new electronic media.
Problem 6
Illustrate the special authority of the electronic media.
List out the secondary sources of information while pursuing market research
Managerial W riting This provides a channel for management communication. Writing is a means of communication. It has specific advantages and disadvantages. Advantages
Question 1: (a) Describe and illustrate the term ‘non ionizing radiation'. (b) In what ways will noise affect workers? (c) How will the effects of noise, as a hazard,
Conflicting Factors: Demand, supply and finance are the three major factors governing collection development. Both demand and supply will be increasing while finance will be a
Questioning and Interview Schedule: Meaning: The questioning is a technique of data collection where the sources of data is the subject himself/herself. Here, the data a
Steps in Developing a Questionnaire or Interview Schedule: a) Preliminary Decisions: Decide on the form that the schedule will take e.g. structured, unstructure
mr vincent the manager
Pamphlets-binding policy for libraries: Pamphlets are paper covered materials of fewer than fifty pages. Most libraries collect pamphlets and if these materials are to be use
Total Quality Management (TQM) is now practiced in business as well as in government, the military, education, and non-profit organisations. TQM is thus applied to any type of orga
Forecasting Problem Discussion Questions 1. Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2007. 2. What revenue
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