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Low Price and Product Features - Operation Strategy
Low price
The ability of the operations system to satisfy the customers' requirements more cost-effectively (and by implication at lower price) than competitors. Virgin Atlantic captured a significant segment of the cross-Atlantic air-travel market by providing customers with a low-priced service.
Product features or performance
The extent to which a product or service offers more features or otherwise out-performs the offerings of competitors. Companies such as Porsche, Rolex and Hilton Hotels compete on these order winners.
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the main factors that influence the service process design.
Curtis and Kastner Stakeholder Model Curtis and Kastner (1987) sought ways of adding value for each stakeholder group to ensure the long term success of the organisation. Int
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Can I have a process strategy matrix , which has 5 key performance objectives, people processes, technology and information in one of the accor chain hotel?
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